The EAG of North America

Energy Efficiency

LocationContact Us | Follow Us GmailGoogle+Linked-InTwitterYouTube
  • Home
  • About Us
    • Company History & Overview
    • Charity & Community
    • Careers
  • What We Do
    • Our Four Cores
    • Kilowatts for a Cause™
    • Project Development
    • Training
  • Blog
  • News
    • In the News
    • Press Releases
  • Projects
  • Locations
  • Resources
    • Reports
    • Video
    • Links
    • Podcasts
    • Webcasts

Holland company’s LED-based plant lights turn on growers who like the results

January 28, 2014 by SueMoxie Leave a Comment

By Jim Harger | jharger@mlive.com

HOLLAND, MI – Kevin Bird says his company put the plant first when it developed new TotalGrow LED-based plant lights. “We spent two years working on the science with Michigan State, Cornell and Purdue (universities),” said Bird, one of the partners in Venntis Technologies, based at 1215 Waverly Road

From that approach, they developed TotalGrow, an LED-based plant light that casts a pinkish glow that gives the plant the light waves from the spectrum it needs without wasting energy on light waves it cannot use.

“We came at it as scientists. We are a bunch of geeks,” Bird said. “Every photon out of our optics is in that spectrum.”

For growers such as husband and wife Steve and Kris Van Haitsma, of Mud Lake Farms, the new system allows them to produce more salad greens at a lower cost in their Hudsonville greenhouses.

“They out-produced our old lights by 10 percent with one-third of the electricity,” said Van Haitsma of the first-generation lights they tested for Venntis last year.

The latest TotalGrow lights, which consume just 150 watts per fixture, are even more efficient, Van Haitsma said.

“This greenhouse is out-performing my other greenhouses by double,” he said, standing in his newest hydroponic greenhouse. Unlike his fluorescent lamps, the LED lights come on quickly when needed on a cloudy day.

Although the initial investment is expensive at about $1,000 per fixture, Van Haitsma said the fixtures qualify for a rebate from Consumers Energy and should last for up to 20 years.

Part of the energy savings from the fixtures lies in the fact that, unlike other high-powered plant lights, the LED lights do not need cooling fans, Bird said.

Bird said he expects the new LED fixtures, which are manufactured for Venntis in Zeeland by Ventura Manufacturing, to become the standard for greenhouses in coming years.

The fixtures, which also are being developed in smaller 10-watt versions, could become popular with smaller scale hydroponic growers, including those who raise medical marijuana, Bird said.

“It is low power and it supports strong root development,” said Bird, who said they plan to begin distributing the fixtures through hydroponic stores that cater to marijuana growers.

Click here to read the full article.

Share this:

  • LinkedIn
  • Facebook
  • Twitter
  • Pinterest
  • Email
  • Print
  • More
  • Pocket
  • Reddit
  • Tumblr

Filed Under: News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • News
  • Press Releases

Subscribe to Blog and News via Email

Receive notifications of new blog and news posts by email. Enter your email address to subscribe.

Recent Posts

  • The Hidden Psychological Benefits of Green Buildings
  • The Advantages of Efficiency in Commercial Real Estate
  • IoT-Equipped LED Lighting Systems Enhance Energy Efficiency
  • Event Highlights Sustainability and Economic Development
  • The Hidden Benefits of Solar Powered Energy

Sign Up for the EAG Newsletter

  • Enter your name and email address below to subscribe to updates from The Energy Alliance Group of Michigan.

Case Studies

City of Perry Case Study

Copyright© 2025 · The Energy Alliance Group of North America · 1-844-EAG-MICH (1-844-324-6424) · Designed by Moxie Grafix · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.