A rooftop farm in the middle of New York City, growing a million pounds of produce every year, would have been unimaginable a short time ago! It is now a reality.
There are some amazing trends emerging in a variety of farming operations that will affect where and when your produce is grown. Six key forces are driving those trends and they are creating amazing business opportunities.
Here’s a brief description of the forces that are at work:
1. Health Benefits – There is a big demand for organic produce that is pesticide and chemical free. The health benefits of clean, fresh, produce on the human body are well documented and extremely compelling. A hospital in Michigan recognized those benefits and created an abundant source of fresh, organic vegetables and herbs in an on-site “farm” for their patients. An article announcing the new greenhouse had this to say: “Henry Ford Hospital in West Bloomfield Township has built a $1 million greenhouse on its 160-acre campus to grow fresh fruits, vegetables and herbs for use in the hospital year-around, and has hired a “resident farmer” to tend it.”
2. Energy Savings – Growing produce in South America and trucking it to locations in North America requires a huge amount of energy! The United States Department of Agriculture (USDA) is helping to fund improvements in agricultural energy efficiency as well as conversions to renewable energy systems that will make regional growing more affordable. Cozy Acres Greenhouse in North Yarmouth, Maine utilized the USDA program to create their signature line of produce they describe as “Zero Emission” products. Their produce is grown in a greenhouse that uses electricity created from the sun and heat from a geothermal system. When they distribute their products to local restaurants and farmer’s markets, their carbon footprint is negligible!
3. Advanced Technology – Year-around grow operations were unheard of in northern climates due to the short daylight of winter. The use of supplemental grow lights tended to be expensive and limited profit potential. New LED grow lights have dramatically reduced the energy demands of a greenhouse operation and make year-around operations more profitable. One Michigan grower recently received a sizable weekly contract for produce simply because their lettuce was grown locally and year-around. Restaurants, catering to the demands of their customers (see below), want to offer more locally grown produce. Advances in vertical farming and hydroponics are now taking the weather variable out of farming and making predictable harvests a reality.
4. Desire for Locally Grown – Locally grown food is the number one choice on the top 10 list of menu trends for 2014 according to the National Restaurant Association. The Chipotle restaurant chain, in recognizing this trend, continues to provide more locally grown, organic food for use in their food operations. According to an article the Chipotle chain of restaurants served 10 million pounds of locally grown vegetables in 2010. This trend is giving local growers a huge advantage.
5. Farm-to-Table – The farm to table trend can be summed up in one word – FRESH! Picking an ear of corn when it’s at peak ripeness and immediately roasting it on a grill and savoring its unique flavors is an unknown experience for most urban shoppers. Their corn was probably picked many days prior to purchase and the peak flavor is inevitably lost. Now, even in the middle of New York City, fresh, farm to table food products are available. Farm-to-table is a growing trend with no end in sight. Food that is picked, processed and served all in the same area is a trend that is economical and profitable for farmers as well as farm markets and restaurants.
6. Unique Farm Locations – In the past the open spaces needed for farming were non existent near the city. Local growing operations were not possible and produce needed to be trucked in to local markets. With the changes in our economy many towns have large former industrial spaces or warehouses sitting empty. Technology now makes turning that space into a farm possible with a minimum of site changes. St. Paul, Minnesota converted a former brewery into an organic farm capable of turning out one million pounds of produce per year.
“There are some amazing trends emerging that will affect where and when your produce is grown.”
These trends will affect your food choices and are poised to influence your produce buying habits in the very near future!
The Energy Alliance Group (EAG) of North America is an energy solutions company providing energy saving products, technologies and services.